It’s that time of year again. The battle of the UK Christmas adverts is back and here’s who I think has nabbed the top spot for 2023.
Let’s start by saying that M&S and John Lewis didn’t even make it into my top seven. They really fell short this year, but others made up for it.
Just about making it onto the list is Morrisons who have brought us a funny advert where loads of oven gloves come to life and start singing Starships’ Nothing’s Gonna Stop Us Now. They get families in the festive spirit as they cook their Christmas dinners.
Waitrose opted for cheerful vibes with this year’s ad and it certainly paid off. It’s set at a Christmas house party and is full of amusing scenarios we can all relate to. Graham Norton makes an appearance and the fun doesn’t end when the power goes out.
Boots comes in at fifth with a lovely tale of a little girl who wants to buy presents for Santa. She crosses the world giving out gifts to everyone and eventually finds Father Christmas at the North Pole and throws a funny surprise down his chimney.
Asda enlisted the help of none other than Michael Bublé with their Christmas advert and it’s a comical one. Two employees hear a bizarre gurgle and are stunned to find the singer when they go and investigate. Plus, there’s a funny pun at the end!
Third on the list is Amazon with a hilarious tale of three grannies going sledging. It’s not very Christmassy at all, but the elderly women ordering seat pads and having loads of fun in the snow definitely puts a smile on your face.
Just missing out on the top spot is Aldi. Kevin the Carrot and his friends are back again with a skit of Roald Dahl‘s Charlie and the Chocolate Factory which is a real crowd-pleaser. Plus, the rude joke at the end is a funny touch that hasn’t gone unnoticed.
Top of the list for me this year is Lidl. A heartwarming story of a racoon on a mission to make sure a young boy gets his cuddly toy is quite the tear-jerker. It’s a feel-good advert that really brings the spirit of Christmas and shows the impact of small acts of kindness.